The Secret To Writing Great Website Copy – Secret 1
Don’t Talk About Your Business – Talk About Your Client’s Business
When writing content for their website, most businesses talk about what they do and how they do it. As a potential customer I’m only mildly interested in how you do what you do. I care greatly about what you’re going to do for me!
In other words, what’s in it for me? Why should I choose your product or service? What does your product or service do for me that your competition doesn’t?
If I’m buying an exercise machine, I want to know, how this machine is going to change my body and my lifestyle, I’m not really interested in the history of the machine, how it is manufactured and what amazing manufacturing process is used to create it. I want to know how it will improve my life!
Keep this simple secret in mind when writing your website copy, particularly on your home page. Remember, you only get one chance to make a first impression!
Christmas is a very profitable time of year for our clients. Online stores see a dramatic increase in sales and our clients with offline stores also enjoy more foot traffic and sales. Plan your Christmas promotions Many clients offer pre-Christmas sales and free...read more
You might be thinking, why would anyone want to waste time writing blogs? There are so many other tasks to do when running a business. There are some very compelling reasons why it might be in your best interest to add blogs to your business website. Here are my top...read more
What is a 404 Page? A 404 page is an error page created by the web server. When a user attempts to access a file or page that doesn’t exist, a 404 error page is displayed. This lets the user know that the page they were trying to access is no longer...read more
LET US PUT THE PUZZLE PIECES TOGETHER
Custom designed solutions for your business marketing needs