The Secret To Writing Great Website Copy – Secret 1
Don’t Talk About Your Business – Talk About Your Client’s Business
When writing content for their website, most businesses talk about what they do and how they do it. As a potential customer I’m only mildly interested in how you do what you do. I care greatly about what you’re going to do for me!
In other words, what’s in it for me? Why should I choose your product or service? What does your product or service do for me that your competition doesn’t?
If I’m buying an exercise machine, I want to know, how this machine is going to change my body and my lifestyle, I’m not really interested in the history of the machine, how it is manufactured and what amazing manufacturing process is used to create it. I want to know how it will improve my life!
Keep this simple secret in mind when writing your website copy, particularly on your home page. Remember, you only get one chance to make a first impression!
What a wonderful experience to be interviewed by Tony Curl founder of Think & Grow Business for the Redlands Coast Business Show recently. It's really interesting to see how the conversation flowed so easily and how much I enjoyed telling my story to someone...
If the current COVID-19 crisis means that you have more time on your hands than usual, why not get ahead of the game? We’d like to offer our top 5 ways to get ahead of the game during a crisis:1. Use your time to make plans for the future When everyone else is wasting...
The short answer is a resounding “YES!” With the uptake in voice activated activities, more and more people are asking "Hey Google" or "Hey Siri" to find products and services online. If your business is not listed on Apple Maps, you could be missing out on a big...
LET US PUT THE PUZZLE PIECES TOGETHER
Custom designed solutions for your business marketing needs