How Google Local Search Is Helping Local Businesses
Change is inevitable! You’ve heard it said so many times, but when it comes to local search results, it couldn’t be any more relevant.
As users we now search differently, we are often omitting location information in our searches and Google must infer whether we are looking for a local company or a global search result. The game has changed and now Google knows that if you’re looking for a tradesman ie. plumber, electrician etc. that you are searching for someone local to you, not the headquarters of a large plumbing organisation.
This change is actually making it easier for all types of smaller businesses to compete in search. With a well optimised website, targeting specific search terms, good location data and backed up with an optimised listing on Google Business, it has never been easier for local customers to find you.
Interestingly in the US, Google has now added some selector boxes, where you can actually choose your “plumbing problem” ie. Blocked drain and Google will change the results to show the plumbers who specialise in solving this problem.
This type of search will not only provide the user with the best results, it’s a great way for local business to target specific key problems, which users experience, offering targeted solutions and service options.
It’s not that long ago that we wouldn’t even consider searching for anything other than friends on Facebook. The search technology used by Facebook was pretty terrible! However, in recent times, Facebook has improved it’s search, it also uses location information and enhanced business profiles to create really enhanced search results. The way that Facebook is also incorporating the vast amount of data it stores about users, to allow targeting and profiling, the insights provided by user’s preferences, hobbies and likes, is a goldmine of information and can quite possibly predict a users search intent more accurately than Google.
The rise of Facebook Search will be another game changer and as a local businesses, we must change and adapt with the times, to grow our business and find new local customers to work with.
Local Search Optimisation In 2018
If you would like some help in 2018 to improve your local search results. Send an email to [email protected], with your website address and I’ll send a free report with information you can use immediately to improve your search results for an even better 2018.
You might be thinking, why would anyone want to waste time writing blogs? There are so many other tasks to do when running a business. There are some very compelling reasons why it might be in your best interest to add blogs to your business website. Here are my top...read more
What is a 404 Page? A 404 page is an error page created by the web server. When a user attempts to access a file or page that doesn’t exist, a 404 error page is displayed. This lets the user know that the page they were trying to access is no longer...read more
What is Facebook Verification? Have you ever seen a grey or blue tick on Facebook pages and wondered what it means? The little tick signifies to users that your page has been verified by Facebook as legitimately who/what it claims to be. This seal of authenticity not...read more
LET US PUT THE PUZZLE PIECES TOGETHER
Custom designed solutions for your business marketing needs