Web Design Blog

Don’t waste your money using Google Advertising or Facebook Advertising

Here is a quick tip to help you get the most conversions and reduce your advertising spend in the process.

If someone is searching for “plumbing maintenance” and you are paying money for their clicks, you need to ensure you send these potential customers to a page on your website which tells them all about your “Plumbing Maintenance” service.  Don’t send them to your home page or your services page, send them to a page which is 100% relevant to their search.  Not only will this give you a better chance of conversion, you may actually reduce your dollar spend, because the advertising companies want to send customers to the most relevant link for their search. Their future depends upon it! If customers click on an add and end up somewhere that makes no sense, they wont click again.  If that happens it means less income for the big players (Google & Facebook) and they are smart enough to favour better advertisements, with links to relevant information, over more cash.

Purchases are not made on Google Adwords or Facebook Advertising, they are made on your website. Using a CMS (Content Management System) website it is a simple matter to add a new page to your site and get the best possible results for your advertising dollar spend.

More Posts

What Makes A Business Website Great?

What makes a business website great? I'm sure it's no surprise to anyone that business websites make up the majority of sites found on the web. The question of what makes a great business website is a question that is asked by every business owner who wants to be...

read more

How Can I Speed Up My Website?

The question of website speed is often discussed in the world of web development. Some developers will tell you that certain software is slow. Are there some systems which are innately faster? Yes, there are…

read more

LET US PUT THE PUZZLE PIECES TOGETHER

Custom designed solutions for your business marketing needs