Web Design Blog

Don’t waste your money using Google Advertising or Facebook Advertising

Here is a quick tip to help you get the most conversions and reduce your advertising spend in the process.

If someone is searching for “plumbing maintenance” and you are paying money for their clicks, you need to ensure you send these potential customers to a page on your website which tells them all about your “Plumbing Maintenance” service.  Don’t send them to your home page or your services page, send them to a page which is 100% relevant to their search.  Not only will this give you a better chance of conversion, you may actually reduce your dollar spend, because the advertising companies want to send customers to the most relevant link for their search. Their future depends upon it! If customers click on an add and end up somewhere that makes no sense, they wont click again.  If that happens it means less income for the big players (Google & Facebook) and they are smart enough to favour better advertisements, with links to relevant information, over more cash.

Purchases are not made on Google Adwords or Facebook Advertising, they are made on your website. Using a CMS (Content Management System) website it is a simple matter to add a new page to your site and get the best possible results for your advertising dollar spend.

More Posts

Top 5 reasons why every business should have a blog!

You might be thinking, why would anyone want to waste time writing blogs? There are so many other tasks to do when running a business. There are some very compelling reasons why it might be in your best interest to add blogs to your business website. Here are my top...

read more

What Is A Custom 404 Page?

What is a 404 Page? A 404 page is an error page created by the web server. When a user attempts to access a file or page that doesn’t exist, a 404 error page is displayed. This lets the user know that the page they were trying to access is no longer...

read more

How To Verify Your Business On Facebook

What is Facebook Verification? Have you ever seen a grey or blue tick on Facebook pages and wondered what it means? The little tick signifies to users that your page has been verified by Facebook as legitimately who/what it claims to be. This seal of authenticity not...

read more

LET US PUT THE PUZZLE PIECES TOGETHER

Custom designed solutions for your business marketing needs