Don’t Complicate A Relationship Before It’s Even Begun!
A common mistake I often see on websites is over-complicating things! It is always best to keep the site specific and focused on your business products and services. The end user expects website navigation to be simple and efficient. Visitors to your site need the ability to manoeuvre with ease and find the most relevant information, fast!
When designing your homepage, ensure the page has been designed with clear and relevant information about your business. This allows customers to become immediately aware of the products or services your business provides.
Ensure you keep your website well maintained, without dead links, which lead nowhere. Update your website content regularly to remove old and outdated information. Optimise your site with content that loads efficiently and keeps the customer focused on the services your business provides.
Keep the relationship, simple, business orientated and efficient for the user and you may just have the beginnings of a long term relationship with a brilliant new customer or client!
