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- Cath Koch, Wild Cat Design -

How Google Local Search Is Helping Local Businesses


computer searching google helping local business

Change is inevitable!  You’ve heard it said so many times, but when it comes to local search results, it couldn’t be any more relevant.

As users we now search differently, we are often omitting location information in our searches and Google must infer whether we are looking for a local company or a global search result. The game has changed and now Google knows that if you’re looking for a tradesman ie. plumber, electrician etc. that you are searching for someone local to you, not the headquarters of a large plumbing organisation.

This change is actually making it easier for all types of smaller businesses to compete in search.  With a well optimised website, targeting specific search terms, good location data and backed up with an optimised listing on Google Business, it has never been easier for local customers to find you.

Interestingly in the US, Google has now added some selector boxes, where you can actually choose your “plumbing problem” ie. Blocked drain and Google will change the results to show the plumbers who specialise in solving this problem.  

This type of search will not only provide the user with the best results, it's a great way for local business to target specific key problems, which users experience, offering targeted solutions and service options.

Facebook Search

It's not that long ago that we wouldn't even consider searching for anything other than friends on Facebook.  The search technology used by Facebook was pretty terrible! However, in recent times, Facebook has improved it's search, it also uses location information and enhanced business profiles to create really enahnced search results.  The way that Facebook is also incorporating the vast amount of data it stores about users, to allow targeting and profiling, the insights provided by user's preferences, hobbies and likes, is a goldmineof information and can quite possibly predict a users search intent more accurately than Google. 

The rise of Facebook Search will be another game changer and as a local businesses, we must change and adapt with the times, to grow our business and find new local customers to work with.

Local Search Optimisation In 2018

If you would like some help in 2018 to improve your local search results. Send an email to This email address is being protected from spambots. You need JavaScript enabled to view it., with your website address and I'll send a free report with information you can use immediately to improve your search results for an even better 2018.



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Don't Complicate a Relationship Before it's even Begun!

Dont complicate a relationship before its even begun

A common mistake I often see on websites is over-complicating things! It is always best to keep the site specific and focused on your business products and services. The end user expects website navigation to be simple and efficient. Visitors to your site need the ability to manoeuvre with ease and find the most relevant information, fast!

When designing your homepage, ensure the page has been designed with clear and relevant information about your business. This allows customers to become immediately aware of the products or services your business provides.

Ensure you keep your website well maintained, without dead links, which lead nowhere. Update your website content regularly to remove old and outdated information. Optimise your site with content that loads efficiently and keeps the customer focused on the services your business provides. 

Keep the relationship, simple, business orientated and efficient for the user and you may just have the beginnings of a long term relationship with a brilliant new customer or client!

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Why isn't my website listed on Google?

Google search box
Following on from a recent post discussing how you can tell whether your website has been listed by the search engines, (If you haven't read it, here is the link - Does Google know that my website exists?) I recently found a website which does not appear in the Google listing even after submitting a sitemap.  So I asked the obvious question, why?

The answer was quite suprising... in the code for the home page of this website I found the following instruction:

<meta name="robots" content="noindex,follow"/>

The instruction "noindex" tells Google not to add this web page to it's index. If you have a business website, this is the last thing you want. This website was a DIY website, created by the business themselves. Until this instruction is removed, this business will not feature in search results.

There is a handy online tool that you can use to check whether your site has this issue and it's free to use -

If your website does not appear in Google Search results, I highly recommend using this tool to check that your website isn't accidentally blocked from being indexed, by the "robots" code in your website.

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