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Your website is your business 'shop window', working 24/7, showcasing your products and services. Guaranteed to be professional, responsive and user friendly!

- Cath Koch, Wild Cat Design -

Don't Complicate a Relationship Before it's even Begun!

Dont complicate a relationship before its even begun

A common mistake I often see on websites is over-complicating things! It is always best to keep the site specific and focused on your business products and services. The end user expects website navigation to be simple and efficient. Visitors to your site need the ability to manoeuvre with ease and find the most relevant information, fast!

When designing your homepage, ensure the page has been designed with clear and relevant information about your business. This allows customers to become immediately aware of the products or services your business provides.

Ensure you keep your website well maintained, without dead links, which lead nowhere. Update your website content regularly to remove old and outdated information. Optimise your site with content that loads efficiently and keeps the customer focused on the services your business provides. 

Keep the relationship, simple, business orientated and efficient for the user and you may just have the beginnings of a long term relationship with a brilliant new customer or client!

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Why isn't my website listed on Google?

Google search box
Following on from a recent post discussing how you can tell whether your website has been listed by the search engines, (If you haven't read it, here is the link - Does Google know that my website exists?) I recently found a website which does not appear in the Google listing even after submitting a sitemap.  So I asked the obvious question, why?

The answer was quite suprising... in the code for the home page of this website I found the following instruction:

<meta name="robots" content="noindex,follow"/>

The instruction "noindex" tells Google not to add this web page to it's index. If you have a business website, this is the last thing you want. This website was a DIY website, created by the business themselves. Until this instruction is removed, this business will not feature in search results.

There is a handy online tool that you can use to check whether your site has this issue and it's free to use -

If your website does not appear in Google Search results, I highly recommend using this tool to check that your website isn't accidentally blocked from being indexed, by the "robots" code in your website.

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Don’t waste your money using Google Advertising or Facebook Advertising

Here is a quick tip to help you get the most conversions and reduce your advertising spend in the process.

If someone is searching for “plumbing maintenance" and you are paying money for their clicks, you need to ensure you send these potential customers to a page on your website which tells them all about your “Plumbing Maintenance” service.  Don’t send them to your home page or your services page, send them to a page which is 100% relevant to their search.  Not only will this give you a better chance of conversion, you may actually reduce your dollar spend, because the advertising companies want to send customers to the most relevant link for their search. Their future depends upon it! If customers click on an add and end up somewhere that makes no sense, they wont click again.  If that happens it means less income for the big players (Google & Facebook) and they are smart enough to favour better advertisements, with links to relevant information, over more cash.

Purchases are not made on Google Adwords or Facebook Advertising, they are made on your website. Using a CMS (Content Management System) website it is a simple matter to add a new page to your site and get the best possible results for your advertising dollar spend.

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